Nowadays, high quality content is essential in marketing. Good content can determine the results of marketing and of course the goal of having high quality contents is to attract people so they are interested to see certain product or services. The main goal is to affect their decision so later they will use the services or buy the products. Of course, it is not easy job to do. Even, some experienced content creators will still have some problems to create great contents that will works successfully. In this case, there are some aspects that can determine the quality of contents, including in content writing.
Firstly, content should be attractive. Thus, many content creators want to make something unique and out of the box. In this case, some people say that it is not wise to judge a book by its cover. However, marketing content should have interesting cover. Even, it is compulsory to have interesting cover that will really attract people to spend time seeing the content. The content can be pictures, photos, videos, wiring, and posters. All of them should have attractive point in the beginning to suddenly attract the attention. People will not want to see the content when it does not make them interested at the first glance. That is why having interesting headline and opening is very important. This is the main part that people will see and it should be attractive enough so people will be glad to spend their time to see the further parts of the content.
Good headline and opening is important. However, it should be more important to make sure that the whole content after the headline will also be interesting, and even more attractive. The goal is not only to attract the attention, but it is marketing content so it should be able to affect the people so later they will be have their own decision to use and purchase the products or services. That is why it is important for content creators to know the basic logic of buyers’ behavior. It starts from attracting the attention, giving them enough reasons, and helping them to make the decision. This will require researches to make high quality content and it is not simple. It also requires good delivery of content. For example, storytelling can be good method in content writing because it can provide flows and logics that will affect readers more effectively.
Related to the process of creating content, including the content writing, creativity is important part. It is true that there will process of researches to gain information, data, and other kinds of information. However, researches are conducted after the content creators or writers get the idea of what they are going to write and it will involve their creativity. Creativity can come like people finding their Eureka moment. However, it is not easy to get the momentum and sometimes creators and writers can have certain creative blocks that make them as if the brain stops working. In this situation, it is necessary to find ways to boost creativity.
Creativity is the work of the mind. That is why it is important to make sure that the mind is in good state to keep working. Then, it is necessary to supply the mind with many kinds of ideas and new knowledge. That is why one of the ways to boost creativity is to attend workshops and training. Working in the routine pattern can make the mind stop working and people can run out of ideas. They need to get supplements to refresh and enrich the minds with something new. Attending events of workshops can become good ways. Workshops can become chance to get many new insights and ideas. Listening to the speakers and their ideas or experiences can provide good insights. Then, there can also be discussions to trigger the creative minds for working more effectively. The workshop may only last for some hours, but the impact can last long.
As the routine activities, keep doing the same things for long time can block the creativity. People can get bored of the same things for long time and it can happen on the content writers and creators. Thus, it is important to do new things. It is necessary to be open to new ideas. Some new ideas may seem weird but it is fine to start something new. The weird thing can actually trigger the mind to boost the creativity because it will raise curiosity and other kinds of positive insights. It can be done by doing something new, changing the working space, and other things. The goal is to get a breakthrough of the routine activities to get refreshed.
Next, it is important to know what sparks the creativity. The content writers who have worked for long time surely have known who they are well and they know what can trigger their creative mind. Thus, it can be done. It may take time and it may even take some money from the wallet. However, it is fine to do because it is necessary to boost the creativity and keep working on it. Each creator and writer can have different way to spark the creativity. It is not necessary to follow how others do. Some people choose to watch movies, but it is fine to read book if it works well. Some people choose to have vacation, but it is also fine to spend time lazily on bed when it is effective.
Lastly, it is important to keep in mind that practices make perfect. It is true that boredom can come from doing many kinds of practice. However, boredom will only come when it falls into routine activity. When the writers enjoy the practices, it will not be seen as boring activity. Instead, it can become good ways to keep sharpening the mind and skills. Even, sometimes the sparks and Eureka moment can appear from doing the practice so it is important to break the laziness and create good habit. It may be hard to make the jumpstart, but things will be easier once the practices have become part of habit.
